Why is it so bloody hard to do the right thing? Obviously it’s going to be hard, but it’s not the physical difficulty, or occasional additional expense in doing the right thing that is so off putting. For me the biggest barrier, is doing something you think is the best, most sustainable way – within your means and abilities – only to find out that it’s all a lie and you have been paying over the odds and going out of your way to be conned by some very clever marketing, used to present some very bad things as very good things.
Greenwashing by multinational firms, with household brands, is almost a given now across the board, but it really is something to watch out for at all levels. I know it’s hard, but it’s something we all need to do. Don’t get disheartened and please keep fighting the good fight.
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